Table of contents

Part 1: Why are we here?

  • A story about simplicity
  • The power of simplicity
  • Increasing complexity is unsustainable
  • Fake simplicity
  • Things fall apart
  • Elegant simplicity
  • Not that kind of simple
  • Character
  • Be single-minded

Part 2: Setting a vision

  • Making sense of the muddle
  • Alignment
  • Get out of your office
  • What to look for
  • Three types of users
  • Why you should ignore expert customers
  • Design for the mainstream
  • What mainstreamers want
  • Deeper needs
  • Branding simplicity
  • Simplicity is about control
  • Choosing the right “what”
  • Describing the user experience
  • Putting it all together
  • World, character, plot
  • Extreme usability
  • The quick and dirty way
  • Insight
  • Getting the right vision
  • Share it

Part 3: Strategies for simplicity

  • The change curve
  • Vision and strategy
  • The simple equation behind every business
  • Breaking free of “quick wins”
  • Small steps to big changes
  • Sweating the details
  • Simplify this
  • The remote control
  • The four strategies

Part 4: Remove

  • Remove
  • What not to cut
  • Find what’s core
  • Kill lame features
  • What if the user…?
  • But our customers want it
  • Features that trigger errors
  • Errors
  • When features don’t matter
  • Will it hurt?
  • Prioritizing features
  • Load
  • Decisions
  • Distractions
  • Smart defaults
  • Options and preferences
  • When one option is too many
  • Visual clutter
  • Removing words
  • Simplifying sentences
  • Conversation
  • Cutting time
  • Removing too much
  • You can do it
  • Focus

Part 5: Organize

  • Organize
  • Chunking
  • Organizing for behavior
  • Hard edges
  • Alphabets, popularity, and formats
  • Patterns and anchoring
  • Search
  • Time and space
  • Grids
  • Size and location
  • Layers
  • Color coding
  • Desire paths

Part 6: Hide

  • Hide
  • Infrequent but necessary
  • Customizing
  • Automatic customization
  • Progressive disclosure
  • Staged disclosure
  • X doesn’t mark the spot
  • Cues and clues
  • Making things easy to find
  • After you hide

Part 7: Displace

  • Displace
  • Displacing between devices
  • Desktop vs. mobile vs. wearable
  • Designing for multiple devices
  • Displacing to the user
  • What users do best
  • Notifications and interruptions
  • Creating open experiences
  • Kitchen knives and pianos
  • Unstructured data
  • Trust

Part 8: Before we go

  • Conservation of complexity
  • “Let the user be the star
  • Bringing people with you
  • Simplicity is a profound strategy

Bibliography

Photo Credits

Index